Weston, Fla. – VPX/Redline announced today joining Sunrise Sports and Entertainment (SSE) as an official marketing partner of the Florida Panthers and Bank Atlantic Center (BAC). Featured in this fully-integrated, multi-year partnership is prominent exposure for Redline Energy Drinks and Coco Fit beverage through Bank Atlantic Center concession sales, on-site advertising, distribution, and more.
Home to more than 200 events annually and the NHL Florida Panthers, the Bank Atlantic Center was a finalist for Arena of the Year in annual awards by Pollstar.
“We are thrilled to welcome VPX/Redline to the SSE family of marketing partners,” said President & COO, Michael Yormark. “After the recent launch of our ‘We See Red’ campaign, it is appropriate for us to partner with a company like VPX that counts passion, energy and commitment as some of their core values. It’s all about ‘red’ at the Florida Panthers right now, and Redline is a perfect fit.”
VPX/Redline CEO, Jack Owoc, states, "The entire VPX/Redline organization is teeming with excitement over the news of our alliance with the Florida Panthers and Bank Atlantic Center. We are going to Rock the ‘We See Red’ campaign all across South Florida. We want to energize our community with our award winning and University proven Redline Xtreme energy drink and provide nourishment and hydration with our Coco Fit beverage. We will have 14 Redline Xtreme Fitness models at every event providing free samples and product education at all Bank Atlantic Center events including NHL games and concerts. Michael Yormark and I are serious about elevating the experience of every person that attends a BAC event. We strongly applaud Panthers GM, Dale Tallon’s recent outstanding vigorous shake up of the NHL. Like VPX, Dale Tallon, Michael Yormark and Head Coach Kevin Dineen are in it to win it! These Panther’s exec’s exude a valiant and innovative approach to winning that are reflective of the VPX/Redline vision!”
As part of this partnership, Redline Energy Drinks and VPX Coco Fit will be available at Bank Atlantic Center and the Saveology Iceplex in Coral Springs, while VPX will receive significant in-arena signage and exposure through all of SSE’s internal media assets including television, radio, online, print, social media and outdoor.
According to VPX/Redline CEO Jack Owoc, “the partnership is the first sports team and arena venue sponsorship for VPX/Redline and the biggest and most comprehensive energy drink and coconut water sponsorship deal in the National Hockey League. With University proven products, our super high energy attitude, passion, desire and commitment to winning, VPX/Redline sees red for the same reasons the Panthers do. There isn’t a better business partnership anywhere.”
VPX/Redline Sports Nutrition and Performance Beverages was founded in 1993 with one goal in mind: To produce the highest-grade, university proven sports nutrition supplements and performance beverages in the world. VPX delivered on its promise by funding over 15 landmark studies at the top universities in the country including, UCLA. Florida State, Baylor, University of Southern Maine and Memphis Universities et al. VPX continues to update and release new nutrition products, proudly maintaining its distinction as the "Frontrunner in Sports Nutrition". VPX is orchestrated by the world’s leading authority, author and developer of performance enhancing supplementation and physique-altering nutrition, Founder and CEO, Jack Owoc.
Look for the most comprehensive marketing activation in sports history when VPX/Redline attends all Panthers home games and 200 other events at Bank Atlantic Center. Consumers will be able to sample VPX/Redline products and be able to purchase those they like right there at the arena.
VPX / REDLINE
Phone: 1-954-641-0570 ext.283